As someone who is planning to start a new online business and is new to the area, this experience will be entirely new for you. Before launching your business, you will need to complete a number of tasks. These preparations include things like building your website, listing your products, and various other essentials. Additionally, chances are high that you might even plan to launch your first ad campaign. But there’s one area that new sellers often rush through — packaging.
The choice of wholesale packaging materials is crucial and can easily make or break your business. These days, there are various types of packaging materials available, and it is crucial to have a proper checklist of the essential packaging materials you need.
This article will help you choose the right packaging supplies and ensure that you are fully prepared to start your business with strong and durable basic packaging materials.
Why Packaging Isn’t “Just a Box”
Every parcel delivered to a customer includes not just the items inside; more importantly, it represents a brand experience. When a customer receives any item, the first thing that grabs their attention is its packaging. When a box arrives in a condition in which it appears to be crushed and damaged, it instantly leaves a negative impression on the mind of the customer. When a package arrives in good condition, with strong packaging that is both neatly packed and beautifully branded, it assures the customer that the items inside are of high quality and have been carefully curated.
Sometimes, mishandling by courier services damages shipped items, not always poor packaging. Regardless of the situation, the packaging materials used by the brand are often the primary target of blame. Therefore, as a brand, always ensure that you go for the best quality packaging materials to ensure that they do not get damaged even in the worst circumstances.
Good packaging supplies protect your products, ensure that all your stuff is easily and swiftly shipped and transported, and, after all this, make sure that your brand looks established, even if you’re working from your spare room.
Choose the Right Range of sizes.
As a new business, there are numerous mistakes that you will make initially, and that totally depends on the kind of business that you are in. However, it is crucial to ensure that you do not use the same large-sized box for shipping all your items, as this is a common mistake made by many businesses.
What you should stock:
- Small boxes – jewellery, accessories, samples
- Medium boxes – standard orders
- Large or long boxes – bulky or awkward items
This helps you:
- Cut postage costs
- Use less void fill
- Improve presentation
Add Postage Bag to Your Toolkit
In the first instance, the cardboard boxes might appear to be the essential packaging material that every business must have, but in reality, not every item requires the boxes to be shipped. There are various kinds of other packaging items which are required, such as postage bag, kraft paper, or even the zip bags, which can be used for shipping soft and foldable items like dresses, soft toys and other such stuff.
Why postage bags are essential:
- They weigh almost nothing.
- Take up very little storage space
- Seal securely with peel-and-seal strips
- Speed up order processing
Invest in Protective Packaging Supplies
If you are shipping fragile and breakable items, you cannot save them from rattling, however strong the outside packaging is. In order to ensure that they do not rattle and break inside, you need to safeguard them with the help of bubble wrap rolls. This will secure the items from unnecessary movements and ensure that the items do not break while in transit.
You’ll need:
- Bubble wrap for impact protection
- Foam sleeves or sheets for delicate items
- Kraft or corrugated paper rolls to fill empty space
Summing Up
To sum up, there are a number of things that you must pay attention to as a new business owner, and among all these things, packaging is one of the most important things. Always ensure that you get the best planning done before actually investing in the packaging materials so that you do not end up buying the wrong or unnecessarily expensive materials.
