Going for a rebranding in the next few days? Did you change your company’s logo just a few days ago? And suddenly, nothing that you have in your company—be it the décor, the shopfront, or anything else—matches with the new logo? Well then, it is time that you get the shop front refurbishment done at the earliest. But getting the shop front changed is not something that is a piece of cake. However, this is no longer the case; today, getting the shopfront redone takes much less time. You can easily have the refurbishment completed without shutting down your store for weeks.
With the help of modern architectural service providers, you can easily go and get the fastest and most durable solutions for getting the renovations and refurbishments in your building done in just a few days, depending on the total area in which the work is to be carried out. If you are someone new to this, then this is just the right article for you. All you need to do is stay patient and go through the details and understand what the problems are that you face when getting the rebranding done and what you are supposed to do to get it done in a systematic manner.
Let’s walk through exactly how modern retailers are pulling off fast, disruption-free rebrands.
Why Rebranding Usually Goes Wrong
When it comes to rebranding, what is the first thing that comes to your mind? If you are not up-to-date with modern technology, rebranding often refers to traditional rebranding, which includes several elements, such as:
- Removing frames
- Replacing glass
- Hiring multiple contractors
- Closing your store for days or even weeks
Overall, when you calculate the total costs, including the time taken to complete the work, the total labour employed, and the losses incurred while your business was closed for days, it becomes clear that this is an expensive, messy, and risky deal, particularly for storeowners who depend heavily on foot traffic.
Step 1: Start with Shop Front Refurbishment
The appearance of your shop is the most important aspect that you must pay attention to. It happens to be the first point of contact when a customer plans to step in. The first encounter is actually the time when the customer is already able to form an impression about your store. However, its negative impact only arises when it lacks proper maintenance. If taken care of in the right manner, your shopfront can be the biggest branding spot, where every colour, finish, and overall appearance creates a special impression about your brand. Therefore, shopfront plays an enormous role in creating that impression about a brand. All it does is simply focus on restoring what’s already there instead of tearing it out.
Perfect if:
- Your store still works structurally.
- You just need a fresh look.
- Frames are tired but not damaged
- You’re switching brand colours quickly.
If you go through this method, you end up saving weeks of downtime that was traditionally required to have the shopfront renewed.
Step 2: Replace the Glass Before Anyone Notices
For every brand, getting the rebranding done can put a spotlight on every detail that is there on the building. Glass is a feature that easily attracts attention. Even if there is a scratch on the glass or slight damage of any kind, it becomes instantly visible. Getting it repaired instantly is the only solution to having a complete building that does not have any issues.
This is where onsite glass repair becomes your secret weapon.
Common rebrand glass issues
- Scratches from old decals
- Construction scuffs
- Vandal marks
- Surface abrasions
In the old method, when such conditions occurred, the technicians used to go for building glass repair with glass panes, but this was something that required more effort and more time. Today, technicians restore the glass panes directly in place. This means that you can receive the renewed glass in just a few hours instead of having to shut down your store for days while waiting for the arrival of the new glass and its installation.
Summing Up
To sum up, refurbishment is a more advantageous option than renovation and has recently gained popularity. In the past, renovations took months to complete, during which storeowners were required to keep their stores closed for several days. However, things have significantly changed today; refurbishment has become fashionable and can be completed as needed, often in a minimal amount of time.
