Are you a store owner planning a seasonal promotion? Now is the time to learn these details, which can greatly increase your sales and help you start the new year with a bang. Although the New Year has already begun, the beginning of the month does not mark the end of the festive season. There are many more waiting. Whether it’s the New Year, Valentine’s Day, summer sales or the back-to-school season, the way you present your offers can be just as important as the discounts themselves. But apart from the mere offers and discounts, have you ever thought about what is another important thing that must be paid attention to in order to ensure that customers get attracted to your store not merely because of the offers but also because of the setting and attractive setup that your store has?
Well, this leads us to another important question, which is, “How do I get this done?” One way is by merely asking a simple question: “How do I create eye-catching seasonal displays without rearranging my whole store?” The answer is simpler than you think: smart use of cabinets and LED corner lights can create a huge impact and make sure that the store appears to be attractive and eye-catching.
Let’s walk through how you can use these display tools to create promotions that customers will actually notice—and act on.
Why Seasonal Displays Matter More Than Discounts
When you plan to go for planning attractive things to attract customers, giving discounts is something that every store opts for most of the time. However, conducting thorough research will provide you with a clear understanding of the impact that display counters have in your store. The seasonal display is significantly more important than the benefits a store can gain from discounts and offers. An important thing that every business owner must understand is that you can offer 30% off, but if customers don’t see it, it won’t sell.
Seasonal promotions work because they feel temporary and exciting. They make customers feel they must buy before the seasonal offers end. Placing them in an organised manner on different cabinets and shelves ensures that all the items get the right attention from the customers and they are able to view them easily in the best possible manner.
That’s where gondolas come in.
Gondolas Retail Units: Your Seasonal Promotion Power Tool
Looking for something perfect and exciting for temporary campaigns such as seasonal offers? There are various types of cabinets available to assist with temporary campaigns, but gondola retail units are the best choice for both organising the items you sell in your store and displaying them in the most effective way.
Seasonal merchandising is of great help, as it helps in several things. A few important benefits of seasonal merchandising are listed below, and understanding these will help you develop a clear plan for what needs to be done.
- Quick reconfiguration—move shelves or change heights to match new product sizes.
- Central positioning—place gondolas on high-traffic walkways to catch attention instantly.
- 360° visibility—customers see your promotion from every angle.
Step-by-Step: Creating a Seasonal Promotion Zone
Every now and then a festival comes in, or if not, there is a season change, and it becomes an excellent opportunity for the store to sell products that are essential for the season. Listed below are two important steps that will help you get a clear idea about how to set up an attractive and tempting counter to showcase your stuff.
Step 1: Choose the Right Gondola Position
Gondola retail is one of the most easily accessible, both for the store owner as well as the customers. But always ensure that they are never placed in a corner or in an obstructed and clumsy place away from the direct view. Always try to place them in the places listed below.
- At the entrance
- In the centre aisle
- Near the main counter
Step 2: Combine Gondolas with Glass Display Cabinets
However, gondolas alone cannot fully convey the charm or completely capture the attention of customers. It therefore becomes important that you add something worthy that attracts the attention of the cabinet section, and to get this done, you can combine various glass display cabinets in an arranged manner and use them in the best possible manner to showcase them.
Use them to showcase:
- Limited-edition items
- Gift bundles
- High-value seasonal stock
Summing Up
To sum up, if you plan and execute your store’s seasonal promotions well, all you need to do is go for the right cabinets and get them installed in the right areas of your store. In this way, you can boost sales as the new year begins.
