Search Engine Optimization (SEO) Services Market Size 2025-2030
The Global Search Engine Optimization (SEO) ServicesMarketsize was valued at around USD 81.46 billion in 2024 and is expected to reach USD 171.77 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 13.24% during the forecast period, i.e., 2025-30.
What are the key market drivers leading to the rise in the adoption of Search Engine Optimization (SEO) Services Market?
Growing E-Commerce Driving Market Demand – The market growth is driven by the continuous expansion of e-Commerce penetration globally, which creates a huge demand for Search Engine optimization to make the e-commerce website appear at the top of search results. For instance, the business-to-customer (B2C) e-commerce has rapidly increased in recent years and generated above USD6 trillion in 2023, which is further expected to increase up to USD8 trillion by the end of 2027. As of 2024, more than 25 million e-commerce websites exist worldwide, among those, 3 million of them are actively using SEO services to improve their website’s visibility.
How is this Search Engine Optimization (SEO) Services market segmented?
With predictions and estimations in “USD million” for the years 2025–2030, the Search Engine Optimization (SEO) Services Market research report offers comprehensive data (region-wise segment analysis).
By Service Type (On-page Optimization, Off-page Optimization, Technical SEO, Content Creation, SEO Consulting, Local and Hyperlocal SEO, Others), By Type of Entity (Freelancers SEO Services, Agencies SEO Services), By Organization Size (SMEs, Large Enterprises), By End User (BFSI, IT and Telecom, E-commerce and Retail, Travel and Hospitality, Healthcare, Education, Media and Entertainment) and Others
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Geographical Analysis of the Search Engine Optimization (SEO) Services Market
- North America
- South America
- Europe
- The Middle East & Africa
- Asia-Pacific
North America is the leading region in the Global Search Engine (SEO) Services Market, accounting for more than 38%. The supremacy is due to the high number of businesses in millions that are relying on digital marketing in this region, as compared to other regions in the world. In the United States, almost 70% of businesses use SEO services, which is a higher value as compared to other countries in the world. Simultaneously, nearly 2,000 companies in Canada specialize in SEO services, and in early 2025, 88% of Canadian business owners were ready to invest in SEO services to increase their efficiency.
Who Dominates the Search Engine Optimization (SEO) Services Market Insights on Key Industry Players?
Semrush Holdings Inc., Ahrefs Pte Ltd., Moz Group LLC, Screaming Frog Ltd., Yoast BV, Surfer SEO Sp. z o.o., Webflow Inc., BrightEdge Technologies Inc., Conductor LLC, SpyFu Inc., WebFX Inc., Ignite Visibility LLC, iCONQUER Ltd., Mangools s.r.o., Loopex Digital, and Others
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Recent Development and News in Search Engine Optimization (SEO) Services Market
- 2025: Screaming Frog Ltd. launched SEO Spider 22.0, called Semantic Similarity Analysis, using LLM embedding with AI-powered tools. It uses large language models like OpenAI and Gemini to find pages with similar or low-value content by understanding their meaning, not just words, helping improve website quality and avoid duplicate issues.
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